This notice explains what personal data we collect at reasoning.agency, what we use it for and how you can exercise your rights over it, under Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties. The Spanish version is the governing text.
Who handles your data
Reasoning (reasoning.agency), based in Mexico City, Mexico. For anything about your personal data, write to [email protected].
What we collect
What you give us in the forms. In the free study request, which has two steps: first your name, work email and your brand’s website; then information about your business: whether you sell to businesses or consumers, your industry, what you sell, your main market, your competitors and which AI assistants you want us to measure. In the contact form: name, email, subject and message.
What browsing generates. We use Google Analytics to see how many people visit the site, which pages they read and whether they send a form. Google Analytics uses cookies and records data such as device and browser type, approximate location and pages visited. We also store a cookie with your preferred language, to show you the site in English or Spanish.
When you send the free study request, we keep its source with it: the page you sent it from, the site that brought you (its domain only) and, if you arrived through a campaign link, its parameters (such as utm_source or an ad’s click ID). This tells us which channels bring requests.
We do not collect sensitive personal data or financial data.
What we use it for
- Replying to your request or message.
- Preparing the free study you asked for and sending it to you.
- Writing to you about that study or conversation, including one follow-up to review the results.
- Measuring how the site is used and which pages lead to requests.
We do not sell your data, use it for third-party advertising or add you to any mailing list.
Who we share it with
We do not transfer your data to third parties for their own purposes. We use these providers, which handle it on our behalf and only to provide their service to us:
- Cloudflare, which hosts the site and processes form submissions.
- Google Workspace, where requests arrive by email.
- Google Analytics, which measures site use.
These providers may store data on servers outside Mexico.
We would share your data with an authority only if a law or court order requires it.
How long we keep it
We keep request and message data for 12 months from our last contact with you, then delete it. If we end up working together, we keep what the contract and tax obligations require, for as long as the law requires.
How to exercise your rights
You can ask us to give you access to your data, correct it, delete it or stop using it (ARCO rights), and you can withdraw your consent or limit how we use it. Write to [email protected] with:
- Your name and the email you contacted us from.
- What you are asking for, and about which data.
- Anything that helps us find your information.
We will reply within 20 business days. If the request applies, we carry it out within the following 15 business days.
If you believe we did not handle your request properly, you can go to the competent personal data protection authority.
Cookies
You can block or delete cookies in your browser settings. If you block Google Analytics cookies the site works the same; we just stop counting your visit. Google also offers a Google Analytics opt-out add-on.
Changes to this notice
If we change this notice, we will publish the new version on this page with its update date.
Last updated: November 10, 2026.