The one-pager is the last page of every study report: where you stand, and where to act first. This one shows the structure with an invented brand so there are no confidentiality questions.
Sample: Solaria, a sunscreen sold in Mexican pharmacies. Invented brand, invented competitors, invented figures. The structure is real; the numbers belong to nobody.
Study base: 396 responses read (3 assistants x 3 repetitions). Every rate below prints its denominator.
The four outcome rates
| Rate | Result |
|---|---|
| Mentioned | 26% (103 of 396 responses) |
| Recommended | 11% (44 of 396 responses) |
| Named as the best | 3% (12 of 396 responses) |
| With a purchase path | 7% (28 of 396 responses) |
Reading: Solaria appears in a quarter of the category conversation, but presence is not preference. One in ten answers recommends it, and almost none call it the best. The gap between mentioned and recommended is the work.
Share of category conversation
Share of all brand mentions recorded across the study:
| Brand | Share |
|---|---|
| Bloqsol | 34% |
| Dermalux | 27% |
| Solaria | 18% |
| Vera Sun | 12% |
| The pharmacy private label | 9% |
Reading: the private label sits in the same conversation as the premium brands. This is the interchangeability trap, and it is why the competitor set has to include who the models treat as rivals, not who the sales team respects.
Mention rate by assistant type
Same brand, three different machines, reported separately:
| Assistant type | Mention rate |
|---|---|
| Memory-only call | 9% (12 of 132) |
| Search-then-answer | 22% (29 of 132) |
| Google AI Mode | 31% (41 of 132) |
Reading: “Awareness inside the model’s memory is weak; the open web is what carries the brand.” The lever is not the brand’s own site.
Where the answers come from
Share of all citations recorded across the study:
| Source | Share | Who controls it |
|---|---|---|
| profeco.gob.mx | 31% | The regulator. Cannot be edited. |
| farmaciasanpablo.com.mx | 24% | The retailer. Editable. |
| aad.org | 19% | Earned. Medical authority. |
| reddit.com/r/mexico | 14% | Earned. Community. |
| elpoderdelconsumidor.org | 12% | Earned. Consumer organization. |
Half of what assistants say about this category comes from a page the brand cannot edit and a retailer page it can.
Where to act first
Three actions, three different natures:
- This quarter, without asking permission: rewrite the retailer and marketplace product pages. farmaciasanpablo.com.mx carries a quarter of the citations and belongs to the editable column.
- Editorial and PR: ingredient safety has the weakest presence and the most available citations. Earn the medical and consumer-organization sources: aad.org, elpoderdelconsumidor.org.
- Accept and surround: the profeco.gob.mx page cannot be displaced. Be precise and present around it.
Notes
- All figures are from the invented Solaria sample; the invented-sample note above travels with the asset wherever it is embedded.
- Denominator note: the share tables state their base in words (all brand mentions, all citations recorded); raw mention and citation counts must be added to these tables before publication to satisfy the denominator rule with counts, not labels only.
- Study base line prints 396 responses; the per-assistant split is 132 each. Question count deliberately not stated (not in canon).
Where to go next
The same structure, applied to a considered purchase: the B2B sample one-pager. Or tell us your category and we will scope the real version.